Our story

In the Heart of Well-Being

Founder and CEO of Herbalist Careology

Founder + CEO

Djanaphine Lavoir, founder of Herbalist Careology, major in pre-medicine and minor in business administration . Djanaphine is proudly Haitian American. With a deep connection to her roots and culture, she spends much of her time studying herbs and exploring its healing properties. She shares her discoveries with the world through handcrafted hair products and other practices that promote true healing in wellness.

mission and vision video

Our Mission + Vision

Herbalist Careology is one-stop for all things natural and healthy. We provide range of products and services addressing the common concerns of hair care, skin care, and overall health & wellness.

Unlike traditional beauty products that may offer quick fixes with long-term damage, Herbalist Careology takes a holistic approach. Our apothecary-inspired formulas are powered by ancestral botanicals and apotherapy, offering nourishment from the inside out. Whether you’re seeking deep hydration, detoxification, or stress relief, our product line includes shampoos, scalp serums, facial masks, herbal teas, tinctures, and body oils tailored for all skin and hair types.

In addition to our nature-infused product range, our in-person wellness services provide therapeutic healing at its core. We offer herbal facials, relaxing head spa treatments, botanical body massages, and immersive wellness retreats—all designed to align your mind, body, and spirit. Every session uses our proprietary blends, giving clients the opportunity to experience the products firsthand and continue their journey with take-home self-care kits.

At Herbalist Careology, our mission is simple: to help you feel good, look good, and live well naturally.

How it Started

When my mother was diagnosed with lymphoma, she underwent chemotherapy to combat the disease. Unfortunately, these treatments come with side effects, including hair loss, such as alopecia. Within this difficult time, my mother began to experience significant hair loss, and it was a challenging experience for our family. We tried countless products and treatments, but nothing seemed to work. I decided to take matters into my own hands. I began experimenting with different ingredients in my kitchen to find a solution to hair loss and stimulate hair growth. I conducted extensive ongoing research on natural ingredients and herbs that are proven to help regrow hair follicles.

Side-by-side comparison of a person's head with and without hair, published by Herbalist Carelogy.
Goddess Strength Hair Growth Oil for increased hair growth and thickness, reduced breakage, and enhanced length retention.

After experimenting with different formulations, I discovered a potent blend of natural oils and herbs that helped my mother's hair begin to regrow. Within just a few weeks of using, we began to see a significant difference. Months later, her hair flourished and her confidence grew even more. Her hair was stronger, thicker, and fuller, and the hair oil worked wonders on her scalp, providing the nourishment and stimulation her hair follicles needed to promote growth.

started Handcraft products and sold on Esty

Etsy page showing 'HerbalistHairCareolo' with a message about not selling on Etsy.
Let's Talk about ETSY

Let's Talk about ETSY

Herbalist Hair Careology began its journey on Etsy in July 2020, where we proudly processed 843 orders through herbal hair care. In January 2021, we paused operations to realign our vision and values. After three years of reflection, growth, and purpose-driven development, we rebranded as Herbalist Careology Inc. being the all-in-one wellness brand rooted in apothecary herbs, and self care healing.

Woman with braided hair against a green leafy background with Herbalist Careology, Inc. branding.
We are live on TikTok shop and Etsy shop

We are live on TikTok shop and Etsy shop

Now, we’re back and fully live on both Etsy Shop and TikTok Shop bringing to you herbal products delivered to your doorstep, wherever you are. We are continuously striving to restore balance through nature-infused for skin, hair, tea, products and upscale to wellness services in-person and online, so you can experience transformation and confidence in Brickell, Miami.