Our story

In the Heart of Well-Being

FOUNDER

Djanaphine Lavoir, the founder of Herbalist Careology, major in pre-medical and a minor in business. She is also an entrepreneur who spends her time studying herbs and plants with healing properties. She shares her discoveries with the world through handcrafted hair products and other healing practices that promote true health and wellness.

How it Started

When my mother was diagnosed with lymphoma, she underwent chemotherapy to combat the disease. Unfortunately, these treatments come with side effects, including hair loss, such as alopecia. Within this difficult time, my mother began to experience significant hair loss, and it was a challenging experience for our family. We tried countless products and treatments, but nothing seemed to work. I decided to take matters into my own hands. I began experimenting with different ingredients in my kitchen to find a solution to hair loss and stimulate hair growth. I conducted extensive ongoing research on natural ingredients and herbs that are proven to help regrow hair follicles.

After experimenting with different formulations, I discovered a potent blend of natural oils and herbs that helped my mother's hair begin to regrow. Within just a few weeks of using, we began to see a significant difference. Months later, her hair flourished and her confidence grew even more. Her hair was stronger, thicker, and fuller, and the hair oil worked wonders on her scalp, providing the nourishment and stimulation her hair follicles needed to promote growth.

Creating an impactful business model based on self love, and understanding of others, all while building a one stop brand for all things natural and healthy.

After experimenting with different formulations, I discovered a potent blend of natural oils and herbs that helped my mother's hair begin to regrow. Within just a few weeks of using, we began to see a significant difference. Months later, her hair flourished and her confidence grew even more. Her hair was stronger, thicker, and fuller, and the hair oil worked wonders on her scalp, providing the nourishment and stimulation her hair follicles needed to promote growth.

After seeing the positive effects, I started using them on my hair as well. I went from having bra strap-length hair to tailbone-length hair, and many people thought I was wearing hair extensions. I received countless inquiries about my hair, and I began to share my hair growth secrets with others.

As more and more people began to see the benefits of my hair growth product I had created, they encouraged me to turn it into a business. That's when Herbalist Hair Careology dba Herbalist Careology was born. Our mission is to help people struggling with hair loss and stagnant hair growth, including those suffering from alopecia, bald spots, and thinning edges due to over-manipulation of hairstyles. Additionally, we are expending to other niches to empower individuals to embrace a healthier lifestyles through benefits of natural solutions, making you look good and feel good, too!

We're proud to offer an all-natural, holistic approach to hair care, and our products have helped restore confidence and self-esteem in countless individuals. Seeing the positive effects of our products has inspired us to continue researching and developing new, natural solutions for healthy hair growth, and we're excited to help people all over the world achieve their hair growth goals.

started Handcraft products and sold on Esty

Let's Talk about ETSY

Herbalist Hair Careology began its journey on Etsy in July 2020, where we proudly processed 843 orders through herbal hair care. In January 2021, we paused operations to realign our vision and values. After three years of reflection, growth, and purpose-driven development, we rebranded as Herbalist Careology Inc. being the all-in-one wellness brand rooted in apothecary herbs, and self care healing.

We are live on TikTok shop and Etsy shop

Now, we’re back and fully live on both Etsy Shop and TikTok Shop bringing to you herbal products delivered to your doorstep, wherever you are. We are continuously striving to restore balance through nature-infused for skin, hair, tea, products and upscale to wellness services in-person and online, so you can experience transformation and confidence in Brickell, Miami.

Our Mission + Vision

Herbalist Careology is one-stop for all things natural and healthy. We provide range of products and services addressing the common concerns of hair care, skin care, and overall health & wellness.

Unlike traditional beauty products that may offer quick fixes with long-term damage, Herbalist Careology takes a holistic approach. Our apothecary-inspired formulas are powered by ancestral botanicals and apotherapy, offering nourishment from the inside out. Whether you’re seeking deep hydration, detoxification, or stress relief, our product line includes shampoos, scalp serums, facial masks, herbal teas, tinctures, and body oils tailored for all skin and hair types.

In addition to our nature-infused product range, our in-person wellness services provide therapeutic healing at its core. We offer herbal facials, relaxing head spa treatments, botanical body massages, and immersive wellness retreats—all designed to align your mind, body, and spirit. Every session uses our proprietary blends, giving clients the opportunity to experience the products firsthand and continue their journey with take-home self-care kits.

At Herbalist Careology, our mission is simple: to help you feel good, look good, and live well naturally.