Our story

In the Heart of Well-Being

Founder + CEO

Djanaphine Lavoir, an Haitian American entrepreneur and author, best known as the brain behind Herbalist Careology. She majored in business administration while pursued in pre-medicine courses. 

Djanaphine was nurtured by loving parents and grew up in unity. She fondly recalls stories of her grandfather, who ran a pure salt business in Grande Saline, Haiti. This legacy instilled in her family a profound understanding of natural sourced goods. She quickly learned that finding true, unadulterated salt and goods grown in organic soil isn’t so common in the States, and how anything less could compromise your health. As a child, she wondered why her family imported those naturally crystallized, untampered goods, year after year. It wasn't until her father shared the family history that brough to her understanding. With that insight, entrepreneur mindset was rooted in her all along.

Djanaphine is a fervent admirer of her culture’s cuisine, loving the rich, vibrant flavor in her traditional dish. Her true passion is helping others. She is deeply connection to her roots and culture, which drives her to continuously study traditional herbs and explore their potent healing properties. She share these discoveries within every handcrafted hair care product and practices.

Our Mission + Vision

Herbalist Careology is one-stop marketplace for all things natural and healthy. Simply to help you feel good, look good, and live well naturally. Herbalist Careology isn't just selling products; we are bottling the wisdom, delivering potent plant and herbal infusions straight from the earth to address common issue in hair, skin, and overall well-being. Our brand’s philosophy is deeply rooted in Haitian heritage. Well driven by an authentic belief in ancestral herbs and the profound power of healing taught by past generations. We only carry products that align with a natural, holistic approach to better wellness.

Curated Marketplace

Happy to share that we have transformed from our own product line into a full-scale curated marketplace in 2025. The curated destination has become a hub for all things natural and healthy across various niches. This expansion is guided by a commitment to organic quality and building a community. We are actively building a collection of trustworthy products sourced from other small businesses that meet their stringent quality and standards. This ensures customers receive a diverse selection of high-quality goods, all vetted under the same holistic philosophy.

mission and vision video

How it Started

Her mother was diagnosed with lymphoma, and underwent chemotherapy to combat the disease. Unfortunately, these treatments come with side effects. Within this difficult time, mother began to experience significant hair loss, and it was a challenging experience for our family. We tried countless products and treatments, but nothing seemed to work.

Growing up in a Haitian household, Djanaphine was taught to trust in the healing power of herbs. In her culture, there’s a long-standing belief that nature holds the remedy for almost every ailment that true healing can come from the earth itself, without side effects or lingering symptoms. Holding on to that belief, she turned to her roots for answers. With a strategic and determined mindset, she conducted research and experimenting in her kitchen, carefully blending oils and herbs known for promoting hair growth and nourishing the scalp. What started as a personal mission soon turned into a breakthrough. Within months, her mother’s hair began to regrow—thicker, stronger, and full of life. 

Side-by-side comparison of a person's head with and without hair, published by Herbalist Carelogy.
Goddess Strength Hair Growth Oil #1 bes selling hair growth - Goddess Strength Hair Growth Oil on a marble surface with leaf shadows.

In 2020, Djanaphine shared her handmade creations on Etsy platform. The feedback was immediate and deeply moving. Customers described the products as “life-changing or works effectively ,” crediting them for restoring not just their hair, but also their confidence. What began as an act of love for her mother evolved into something much greater; a natural wellness brand rooted in tradition, resilience, and the belief that healing begins with nature.

Etsy page showing 'HerbalistHairCareolo' with a message about not selling on Etsy.
Let's Talk about ETSY

Let's Talk about ETSY

Herbalist Hair Careology began its journey on Etsy in July 2020, where we proudly processed 843 orders through herbal hair care. In January 2021, we paused operations to realign our vision and values. After three years of reflection, growth, and purpose-driven development, we rebranded as Herbalist Careology Inc. being the all-in-one wellness brand rooted in apothecary herbs, and self care healing.

Woman with braided hair against a green leafy background with Herbalist Careology, Inc. branding.
We are live on TikTok shop and Etsy shop

We are live on TikTok shop and Etsy shop

Now, we’re back and fully live on both Etsy Shop and TikTok Shop bringing to you herbal products delivered to your doorstep, wherever you are. We are continuously striving to restore balance through nature-infused for skin, hair, tea, products and upscale to wellness services in-person and online, so you can experience transformation and confidence in Brickell, Miami.